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What is the US market for China's largest export destination for LEDs?
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The territory of the country is 9.37 million square kilometers, and the population is the third largest in the world, reaching 322 million. In 2017, the total US GDP was about 19.49 trillion US dollars, and the GDP growth rate was 2.3%. The Fed expects the real GDP growth rate of the United States to reach 3.1% in 2018. If the actual economic growth of 3.1% is successfully achieved, it will mean that the actual growth rate of the US economy has reached the highest growth rate since 2006. As the world's number one economic power, the United States is also the world's largest consumer market and China's largest export destination.
From the perspective of the US market, because the United States has vast territory and a large population base, its LED product usage is very considerable. At present, most of the new US projects have adopted LED products, but currently the US LEDs are installed in the lamps. The penetration rate is still relatively low. According to data from the Expert Research Institute of LED Research (GGII), the US LED market will be US$15.6 billion in 2017. It is expected that the US LED market will maintain a 5-10% growth in the next five years.
At present, the LED penetration rate (according to the installed proportion) of public parking spaces such as parking lot lights, street lamps and building lighting in the United States has reached 30-40%, and the occupancy rate of indoor lamps such as downlights/spotlights, mining lamps, linear lamps, etc. Only between 10-20%, the penetration rate of LED light source products in the United States is extremely low. The US media ranks American cities according to the percentage of residents who purchased at least one LED bulb last year. As can be seen from the ranking results, cities such as Seattle, Niapolis and Oklahoma City are leading the way in adopting LEDs, but only 30%. Less than 20% of all US homes use LED bulbs. The US Department of Energy (DOE) predicts that by 2035, the installed capacity of semiconductor lamps in the United States will reach 86% of the total installed capacity, so the future replacement space is huge.
From the perspective of the domestic LED market, the US LED market mainly includes international brands such as Philips, Osram, Panasonic, Toshiba and American lighting companies Acuity Brands, Hubbell Lighting, Cooper Lighting (acquired by Eaton Industrial Group), GE, CREE, and There are also Sylvania, FEIT, LSG, etc. in the field of circulation in the United States. The market share of the top five manufacturers accounted for nearly 50%, the market share of the top fifteen manufacturers was nearly 75%, and the market concentration was high.
Judging from the access and energy efficiency requirements of the US LED market, the certifications in the US LED market mainly include UL certification, FCC license, ETL certification, Energy Star certification, DLC certification, DOE Lighting Facts label, FTC Lighting Factslabel, Energy Guide Energy Guide, CFR Requirements, CEC Certification, etc.
The United States is China's largest single-destination country for LED exports. In 2017, LED products exported to the United States accounted for nearly 27% of China's total LED exports. LED lamp OEM is the main mode of domestic exports to the United States. There are very few free brands entering the United States. In the market, domestic OEMs are mainly small and medium-sized enterprises. A large number of export orders are small and scattered, and “unlicensed” products account for the mainstream. According to data from the Expert Research Institute of LED Research (GGII), the amount of LED products exported to the US in 2017 reached US$5.57 billion, an increase of nearly 60% year-on-year. If US brand manufacturers and channels are added to the sales of imported Chinese products, the United States The market share of China's LED products accounted for more than 50%. In 2018, affected by the Sino-US trade war, China's export of LED products to the US in the first three quarters was US$4.041 billion, down 5.5% year-on-year.
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