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2020 guangzhou international lighting exhibition review
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This year should be a turning point for the industry. The lighting market has gradually shifted from an incremental market to a stock market. Even if there is no epidemic, a turning point will still occur.
As an industry exhibition, it is hard to say whether the lighting exhibition can be used as a barometer of the industry, but it should also reflect the situation of the industry to a certain extent.
The number of exhibitors has decreased and the display area has been greatly reduced. There are many reasons. The epidemic is one of the reasons. Foreign trade exhibitors can only abandon the exhibition if they have no foreign customers. Another reason is that the repeated changes of the exhibition period cause exhibitors to lose confidence. In particular, some exhibitors abandoned the exhibition during the National Day Holiday; and some exhibitors actively or passively reduced their booth area due to the above two reasons.
The reason for the decrease in the flow of visitors seems obvious. The epidemic should be the biggest factor. The epidemic has intensified the risk and cost of out-of-town visitors. Secondly, the willingness to travel for many long distances in a short period of time will be reduced after a small long vacation. In addition, the exhibition will change its duration , Resulting in the dilemma that the itinerary cannot keep up with the changes; the last is the attractiveness of the exhibition content. Without particularly attractive content promotion, the audience's willingness to visit the exhibition is not It will be too strong.
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